Health & Wellness Coach: how many are there, and how many are in private practice?

National totals

What this specialty covers

The Health & Wellness Coach is trained in motivational theories, strategies, and communication techniques, which are used to assist patients to develop intrinsic motivation and obtain skills to create sustainable change for improved health and well-being. Health and wellness coaching is a patient-centered approach wherein patients at least partially determine their goals, use self-discovery or active learning processes together with content education to work toward their goals, and self-monitor behaviors to increase accountability, all within the context of an interpersonal relationship with a coach.

Reading the sole-proprietor share

For this specialty, 3,573 records, or 52.8%, are flagged as sole proprietors in NPPES. This self-reported field is an imperfect proxy for private practice because it does not confirm ownership, employment arrangements, or whether a provider practices independently.

By state

New NPI registrations by year

Counts reflect the year each NPI was first issued, among records still active today. The final year is partial: this data covers through 2026-01-11.

Data notes

• The sole-proprietor field is self-reported by the provider in NPPES and is an imperfect proxy for private practice.
• A sole-proprietor count shown as <11 is suppressed: the true value is below 11, which could include zero.
• - NPI records are identifiers, not a verified census of practicing individuals or organizations.
• - Primary taxonomy assignment may not capture every provider who offers health and wellness coaching.
• Providers are counted once, by their primary taxonomy code only.

Source: CMS National Plan and Provider Enumeration System (NPPES) Data Dissemination file, FOIA-disclosable public data under CMS-6060-N. Aggregated by Hero EMR on 2026-08-03; deactivated NPIs excluded; specialty assigned from the primary taxonomy code (NUCC 25.1). Counts below 11 are suppressed. Individual providers are never published. All provider data pages.

Common questions